I think it shows just how desperate EA are to keep a sort of playerbase loyalty. Soon they'll lose the name FIFA, they're implementing a new chem style system which might end up being confusing for people after years of using the links and the company themselves has a meh reputation over pay to win. Getting the rights to the Ted Lasso series for their game is just them trying to get more attention and possibly a new audience into their games. I don't think they care about the show much otherwise, they just see it as an opportunity to expand their sales now with this.
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